Sprint Wholesale was in the middle of a rebranding project, but also required a new outlook on the way their customer’s viewed their service offerings. In the whole marketplace, Sprint was seen as a lower to middle-tier service provider and lacks vision and innovation. The site redesign included a new approach to their B2B online sales process, that turned tech-speak and industry jargon into a relatable and customer-focused digital experience.
Problem Statement 
The was very little exciting and progressive about Sprint as a service provider brand, and even less within the wholesale market. While a new product and service offering rebranding could help modernize the look and feel, the website lacked any and all pizzaz.
Solution
Focusing on the idea that a Business User is also an everyday consumer, the wholesale website should not only look more relatable, but should grab and retain the attention of the Business User as if they were engaged in a normal consumer experience. After various stakeholder and client interviews
I conceived the idea of manifesting the business process flow illustrated in the new marketing and branding materials into an interactive parallax “pathway” where a User followed a literal dotted line. The very blatant concept of a pathway enticed Users to scroll down the page to discover what new animations and insights they might find along the way.​​​​​​​
Sprint Wholesale homepage with process pathway and customer sign in
Sub-section utilizing the same visual flow, without the literal dotted path
About Us page with easily consumable and friendly content with clear calls to actions
The mobile version's primary focus of existing Customers.
Involvement 
Digital Strategy, Client Management & Brainstorming, UX Strategy, UX Design, Prototype Development, Analytics Analysis and Reporting​​​​​​​
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